Midrand Tarp & Tent
FreedomHub · Concept Demo
Midrand Tarp & Tent · FreedomHub proposal pack
Four artefacts.
One link.
A modernised public website concept, a four-role workshop portal demo, an intelligence brief on the business and the pitch, and a 100-point audit of their existing site. Tap the strip at the top of any page to hop between them.
The one-line frame
Every direct competitor in SA — Downings, GL Events, Tentickle, Protarp, Aero Truck — is running on phone, email and PDF. The first SA tarp & tent manufacturer to ship a real client portal owns the digital surface of the category. We can be that for Midrand T&T, this year.
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For Noelene · the close
Accept this proposal
Client-facing proposal with tier picker, signature block, and a working Accept & pay deposit button (Yoco / Stripe / PayPal). This is what you open at the end of the meeting.
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For Peter · NEW after the Monday close
Marketing Campaign Manager
Rooted-style campaign manager themed in MT&T's real navy + leaf-green brand (pulled from their existing template). Composer reproduces their comparison-ad style + 3 refreshed variants. Real install photos. One click → FB · IG · WhatsApp · Google Business · LinkedIn.
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For Noelene + accountant · NEW
Books · SARS-ready (ITR14 · IRP6 · VAT201)
Same idea as FreedomHub HQ's accounting tab but cleanly separate, MT&T-only. Empty by design — they upload their own FNB statements + petty cash slips + invoices. Pre-loaded: 52-account manufacturer chart of accounts, 40 categorisation rules, and 4 branded templates (Invoice, Credit Note, Customer Statement, Petty Cash Voucher) in their navy + Tillbury Park letterhead.
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01
Concept
New public website
Their existing brand (forest green + coral · "Peace of mind · Since 1999") on a 2026 surface. Lead capture, trust strip, portal teaser.
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02
Live demo · 4 roles
Workshop portal
Click through every role to see how the day-to-day changes:
Noelene · CEO dashboard
Peter · Quote builder
Sipho · Crew mobile
BB Transport · Client view
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03
Read before the meeting
Intelligence brief
Business case · 6 intel cards on MT&T · 7 cash leaks with money attached · portal walkthrough · competitive picture · 4-phase plan with Rand numbers.
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04
100-point scorecard
Existing site audit
A proper page-by-page audit of midrandtarpandtent.co.za — SEO, performance, design, content, conversion — with the top 10 prioritised fixes.
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05
Same as Tanya · plus bolt-ons
Pricing
10% referral policy explained · core at R 81k (matches Tanya exactly) · crew app + B2B portal as honest add-ons · scripts for every push-back.
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06
Built from the 26 May meeting transcript
Expansion plan
7 pain points in their own words · 5 modules · 4-phase roadmap · subscription audit homework · the family-network strategic note. The post-meeting deliverable.
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How to use this on the day
- Before the meeting: read the intelligence brief (10 min) and skim the site audit (5 min). They're the deep documents.
- On the way to her: the brief is mobile-friendly — open it on your phone, glance at sections 1, 2 and 4 (the intel cards, the cash leaks, the competitive picture).
- In the meeting: open the website mock first for the visual hook, then the portal for the substance. Walk through Noelene's dashboard, then BB Transport's client view — those two screens are the moat.
- If she asks for the audit: open the existing-site audit on the same screen. It's a 100-point scorecard with a 10-item fix list — that's the first-week deliverable if she signs.
- If she asks about price: open the pricing page. Three tiers, the TAC anchor explained, the SaaS-forever counter-anchor, and three push-back scripts ready to read.
Built 25 May 2026 · FreedomHub for Claire Boshoff · Open the brief →